Tuesday 25 June 2019
Wednesday 19 June 2019
Wednesday 12 June 2019
Logo Research
LucasFilms.
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Lucas film was created by a filmmaker called George Lucas in 1971.
this company produced all the star wars franchise films and
many other films. it is now currently owned by Disney. who bought it in 2012.
Lucasfilm first logo was a simple green bold text on top of
a black background.this is because the technology that was available back then
was very minimal and so many companies had very simple logos. the opening
sequence of a film wasn't as important to people as the actual film and so most
producers made it short for people so that they wouldn't get bored. The logo
Then upgraded and became green lettering in a skinny font on a black background.
The Green Lettering on a black background symbolises the New
life and beginnings of the company that was a merger of multiple film
companies. the bold lettering was used so that it would be easily visible by
the audience who sat a good distance from the screen at the time.
The Green Lettering on a black background symbolises the New life and beginnings of the company that was a merger of multiple film companies. the bold lettering was used so that it would be easily visible by the audience who sat a good distance from the screen at the time.
The logo was then changed to...
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this font became the frame for all of Lucasfilms logos. The font of this logo is commanding and makes it easily distinguishable from any other logo as the letters are clear they added sparkles to this logo to symbolises that this brand is special and precious.The logo changed one more time before they settled on their current logo the yellow gives a feeling of warmth and brightness this. this was only used for a while. The colour gold gives it a sense worth because gold is expensive subconsciously making the audience think that Lucasfilm is a High-quality production studio.
Fox was founded in 1915 and has been running since. their first logo was just their name in white lettering on top of a black background. Later on, Emil Kosa jr painted the first design idea of bold 3D lettering with spotlight shinning around it. the bold lettering gives the logo a feeling of strength and solidity. this was coupled with the sue if a bright gold like colour which gives a sense of richness to the logo.
this made the company appear more professional and of a higher quality. More and more details were added with new artists and all of them used different backgrounds and slightly different layouts. But one that that they Kept the same where the spotlights.
spotlights are used to show or focus on something that is important, the spotlights in the logo are used similarly and highlight that the company is something relevant and important. they also draw attention to the logo as they wave all over the screen. Fanfare, or the trumpets and drums that play in the background, are similar to those that introduce a kings arrival. so these are suggesting that Fox is a Kingly brand and that it has high standards.
when the logo became animated to move and the lettering was done with CGI the placement of the camera above the logo also draws our attention towards it. There is a point when the logo is completely covered by a spotlight in the foreground this causes the audience to refocus their view multiple times meaning that the image of the logo becomes ingrained into the viewer's heads.
The Walt Disney Company started in 1923 in the rear of a small office occupied by Holly-Vermont Realty in Los Angeles.
The Green Lettering on a black background symbolises the New life and beginnings of the company that was a merger of multiple film companies. the bold lettering was used so that it would be easily visible by the audience who sat a good distance from the screen at the time.
The logo was then changed to...
//
this font became the frame for all of Lucasfilms logos. The font of this logo is commanding and makes it easily distinguishable from any other logo as the letters are clear they added sparkles to this logo to symbolises that this brand is special and precious.The logo changed one more time before they settled on their current logo the yellow gives a feeling of warmth and brightness this. this was only used for a while. The colour gold gives it a sense worth because gold is expensive subconsciously making the audience think that Lucasfilm is a High-quality production studio.
20th Century Fox.
//Fox was founded in 1915 and has been running since. their first logo was just their name in white lettering on top of a black background. Later on, Emil Kosa jr painted the first design idea of bold 3D lettering with spotlight shinning around it. the bold lettering gives the logo a feeling of strength and solidity. this was coupled with the sue if a bright gold like colour which gives a sense of richness to the logo.
this made the company appear more professional and of a higher quality. More and more details were added with new artists and all of them used different backgrounds and slightly different layouts. But one that that they Kept the same where the spotlights.
spotlights are used to show or focus on something that is important, the spotlights in the logo are used similarly and highlight that the company is something relevant and important. they also draw attention to the logo as they wave all over the screen. Fanfare, or the trumpets and drums that play in the background, are similar to those that introduce a kings arrival. so these are suggesting that Fox is a Kingly brand and that it has high standards.
when the logo became animated to move and the lettering was done with CGI the placement of the camera above the logo also draws our attention towards it. There is a point when the logo is completely covered by a spotlight in the foreground this causes the audience to refocus their view multiple times meaning that the image of the logo becomes ingrained into the viewer's heads.
Legendary Entertainment.
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Legendary Entertainment was founded in 2000 by Thomas Tull. the logo is based on a Celtic shield knot. To the ancient Celts, it was a sign of power and strength and was believed to protect anyone who wore it. Legendary Entertainment use this symbol as a symbol of power and strength, the symbol is usually complex and hard to grasp but Legendary has made it so that it does not confuse the audience but still conveys that power and strength. The logo is a silvery blue this gives it shine to it that resembles a precious metal. this suggests that Legendary's productions are like a precious metal, highly sought after and worth a lot. The intricate patterns on the logo give a sense that the company is very sophisticated and produces complicated products for an audience that can appreciate the material.
//Legendary Entertainment was founded in 2000 by Thomas Tull. the logo is based on a Celtic shield knot. To the ancient Celts, it was a sign of power and strength and was believed to protect anyone who wore it. Legendary Entertainment use this symbol as a symbol of power and strength, the symbol is usually complex and hard to grasp but Legendary has made it so that it does not confuse the audience but still conveys that power and strength. The logo is a silvery blue this gives it shine to it that resembles a precious metal. this suggests that Legendary's productions are like a precious metal, highly sought after and worth a lot. The intricate patterns on the logo give a sense that the company is very sophisticated and produces complicated products for an audience that can appreciate the material.
Disney
The Walt Disney Company started in 1923 in the rear of a small office occupied by Holly-Vermont Realty in Los Angeles.
representation essay 2
In this american crime drama there is a contrast in eastern and western cultures, portraying the Eastern culture in a negative light. We are shown that the West is civilized, sophisticated, and clean whilst the East is portrayed as being corrupt, poor, and filthy. Women within each culture are also contrasted showing that women in Western cultures are dominant commanding and driven opposed to Eastern women who are oppressed and concealed.
The eastern culture is represented as being poor and dirty. this is shown through the dirty clothing that the children on the streets are wearing. the streets are also packed with people and cars. so many people walk onto the streets casually, showing that they are uncultured. the cars are so many that the main character has to get out of her car and walk to her destination. this directly contrast with how america is portrayed as the people in the background of the phone call are all wearing suites ties and dresses showing that they are clean and well mannered the room was organised and people were calm this contrasting the busy streets of Baghdad. this follows the general stereo types of Muslims that they tend to be villainous out of the 1% percent of the Arab people that act in film and they are generally depicted as the antagonist Muslims culture is being shown as almost animal-istic as we are shown the scene with the gallows. this shows that they are dangerous as the gallows symbolize death and rather than just imprisoning the culprit they result to killing him which shows that they are ruthless this is also portrayed in the way the guards treat the main character she has to yell at the guard in their own language to get him to back off.However, the man in prison is shown to be more affectionate towards his family and is willing to do anything to make sure that they are safe this again contrasts the stereotype of the Arabic people. Low camera angles are used to portray the Arabic people as being less than the westerners when we are shown the people on the street we are looking down on themthis opposed how the US are portrayed as being equal with us as we see them at eye level. The camera shots of Baghdad are crowded and confined showing that people there are restricted in their options this also links to how the person in prison has no options but to trust the lady
women in eastern culture are represented as portrayed as oppressed and restricted. this shown by the way that they dress in the head gear that covers most of their head. women in eastern culture are subordinate to men and so they are shown to be less important and weaker. however women in eastern culture women have been gaining more and more traction in terms of independence and freedom of speech this is shown by the fact that nowadays feminism is a very popular belief and this is shown in the clip by the way that the main characters interaction with her chief. she is very determined and wont allow anything to stop she "doesn't care" that its impossible. this directly contrasts the depiction of eastern women and shows that western women are better than the eastern women Western women are shown to be resilient as we that the main character doesn’t take no for answer and so she takes her own path and bribes her way in. this Is completely different to how women in Baghdad are portrayed. They are shown to be reserved and quiet keeping to themselves. In a short moment we see a lady wearing head gear symbolizing her concealment as being shy and oppressed, near some boys. The boys are being rowdy and loud but she just lets them keep going and she seems standoff-ish. Nearing the end of the clip many jump cuts are used to show how rough the guards are being to the main character lady this shows how uncivilized they are and how much they degrade and disrespect women.
The sound on the streets is loud and bustling showing that the eastern culture is untamed and all over the place, this contrasts with how the western society is viewed as the sound in the phone scenes is very calm and elegant pointing towards their civilization and development. The sounding of the Muslim call to prayer is an indicator that this part of the country is religious. Religion can be closely linked with restrictions and rules this is portrayed as a bad thing and showing that the west doesn’t have such things would mean that the west is better than the east.
The camera movement during the scenes in Baghdad are fast pans and quick jolting tilts these types of shots give the feeling of unstable this reflecting to the unstable state of the country as many are in poverty. This can also link to the corruption we see in that the guard to the prison is easily bribed to let the main character into the jail to speak with the criminal. However, in the phone scene when the lady speaks to her boss/co-worker the camera shots are gently moving tracking shots that slowing zoom out to show the audience the room. During this scene the contrast is further emphasized through quick jump cuts between each setting, at one moment it’s a calm room with gentle lovely music the next it’s the busy hectic streets of Baghdad. This subconsciously puts the Americans above those in Baghdad because they are wearing rough clothes while the Americans wear suit and ties.
The echo that lingers at the end of the clip of the man shouting about “saving his family” this is put alone because it is an exclusion to the norm as we are shown a man who is more compassionate than what we have already been shown this shows that they are still human and have emotions like the rest of us. The echo helps the words to linger in the audience’s brain making them feel sympathy towards the guy who is about to be killed and his family may also be killed. Streets of Baghdad are the typical portrayal of middle eastern countries as desert wastelands with not much to offer other than dirt and dust.
The eastern culture is represented as being poor and dirty. this is shown through the dirty clothing that the children on the streets are wearing. the streets are also packed with people and cars. so many people walk onto the streets casually, showing that they are uncultured. the cars are so many that the main character has to get out of her car and walk to her destination. this directly contrast with how america is portrayed as the people in the background of the phone call are all wearing suites ties and dresses showing that they are clean and well mannered the room was organised and people were calm this contrasting the busy streets of Baghdad. this follows the general stereo types of Muslims that they tend to be villainous out of the 1% percent of the Arab people that act in film and they are generally depicted as the antagonist Muslims culture is being shown as almost animal-istic as we are shown the scene with the gallows. this shows that they are dangerous as the gallows symbolize death and rather than just imprisoning the culprit they result to killing him which shows that they are ruthless this is also portrayed in the way the guards treat the main character she has to yell at the guard in their own language to get him to back off.However, the man in prison is shown to be more affectionate towards his family and is willing to do anything to make sure that they are safe this again contrasts the stereotype of the Arabic people. Low camera angles are used to portray the Arabic people as being less than the westerners when we are shown the people on the street we are looking down on themthis opposed how the US are portrayed as being equal with us as we see them at eye level. The camera shots of Baghdad are crowded and confined showing that people there are restricted in their options this also links to how the person in prison has no options but to trust the lady
women in eastern culture are represented as portrayed as oppressed and restricted. this shown by the way that they dress in the head gear that covers most of their head. women in eastern culture are subordinate to men and so they are shown to be less important and weaker. however women in eastern culture women have been gaining more and more traction in terms of independence and freedom of speech this is shown by the fact that nowadays feminism is a very popular belief and this is shown in the clip by the way that the main characters interaction with her chief. she is very determined and wont allow anything to stop she "doesn't care" that its impossible. this directly contrasts the depiction of eastern women and shows that western women are better than the eastern women Western women are shown to be resilient as we that the main character doesn’t take no for answer and so she takes her own path and bribes her way in. this Is completely different to how women in Baghdad are portrayed. They are shown to be reserved and quiet keeping to themselves. In a short moment we see a lady wearing head gear symbolizing her concealment as being shy and oppressed, near some boys. The boys are being rowdy and loud but she just lets them keep going and she seems standoff-ish. Nearing the end of the clip many jump cuts are used to show how rough the guards are being to the main character lady this shows how uncivilized they are and how much they degrade and disrespect women.
The sound on the streets is loud and bustling showing that the eastern culture is untamed and all over the place, this contrasts with how the western society is viewed as the sound in the phone scenes is very calm and elegant pointing towards their civilization and development. The sounding of the Muslim call to prayer is an indicator that this part of the country is religious. Religion can be closely linked with restrictions and rules this is portrayed as a bad thing and showing that the west doesn’t have such things would mean that the west is better than the east.
The camera movement during the scenes in Baghdad are fast pans and quick jolting tilts these types of shots give the feeling of unstable this reflecting to the unstable state of the country as many are in poverty. This can also link to the corruption we see in that the guard to the prison is easily bribed to let the main character into the jail to speak with the criminal. However, in the phone scene when the lady speaks to her boss/co-worker the camera shots are gently moving tracking shots that slowing zoom out to show the audience the room. During this scene the contrast is further emphasized through quick jump cuts between each setting, at one moment it’s a calm room with gentle lovely music the next it’s the busy hectic streets of Baghdad. This subconsciously puts the Americans above those in Baghdad because they are wearing rough clothes while the Americans wear suit and ties.
The echo that lingers at the end of the clip of the man shouting about “saving his family” this is put alone because it is an exclusion to the norm as we are shown a man who is more compassionate than what we have already been shown this shows that they are still human and have emotions like the rest of us. The echo helps the words to linger in the audience’s brain making them feel sympathy towards the guy who is about to be killed and his family may also be killed. Streets of Baghdad are the typical portrayal of middle eastern countries as desert wastelands with not much to offer other than dirt and dust.
Monday 10 June 2019
Creative Critical Reflection: Question 2
our product engages the audience by using a heavy contrast of two lives. in one life the main character is happy and seems to be content with what he is doing. However in the "bad life" he is noticeably more drowsy and apathetic shown by the way he drags his feet across the floor and the fact that the his house is a complete mess. this intends to show what the life off an assassin would be more like and how joyless it would really be. The contrast is very exaggerated by the music played in the background which should convey that his life is now completely different. as the joyful music in the "good life" is contrasted with low droning sounds and slow piano. which also evokes a feeling of being tired and lazy. The camera shots in the beginning are more spacious and bright to show his internal state. he is happy and content with his life. but in the other life the camera is shaky and the lighting is dark and cold to show that he has become a cold person. this would contrast the audiences opinion of assassins as people who live hard but luxurious lives as seen in movies like John Wick but this shows that the life of an Assassin is not as cool as it is portrayed.
our product would be distributed on social media putting it up on I Instagram, Twitter, Facebook, LinkedIn, and, Pintrest. this would allow people who are interested in short films and film making in general will have easy access to our product. Instagram allows the use of hashtags, which means it will group posts together with the same hashtags. this allows for our product to placed among other similar content, the more hashtags you use means the more people will see it. Posting it on your account will allow all your followers to see it on their feed, this is where having a large follower base will come in handy as the more followers you have the more will see your product. some large accounts offer paid advertising on their accounts. here advertising is not as expensive as some advertising like national news paper cost which is approx. $7 for three lines and $2.78 for every line after that and if you want pictures its around another $7 for colored and $5 for monochromatic. Instagram adds , however, cost only $5 dollars for every 24 hours that you want it up. these accounts can have more that 500 thousand followers meaning that an average of about 250 thousand and more will have a chance of seeing the post. So technically for $20 we could pay two big accounts to advertise our short film for two days, meaning that over 500 thousand people will be exposed to our short film. if they like it the will most likely share it with their friends and this would mean that it would spread even more. Social media is more popular than newspaper nowadays and so this kinda of advertising is much more efficient and produces more results as more people spend time on social media than on the newspaper.
Film festival are a good way to show off our product to an audience that would appreciate what we did and also have insight on how we can make it better. NZIFF is the New Zealand International film festival this is being help from April to August this year and anyone can enter their short films or feature length films, provided they meet the requirements which are that you cannot submit a film that is already been submitted before and it cannot be already be in circulation it must be the first time it is publicly shown to an audience. This allows more recognition by industry professionals who can help invest in upcoming film makers by helping to advertise their products. Meeting people in the industry will also allow you to receive constructive criticism from people who are more experienced than us.
YouTube is a another good platform to use however it requires an already strong subscriber base. We could ask for support within our church community, meaning that our film will be advertised through word of mouth helping also to build a strong follower basis. having a good following on YouTube will place our video on people's recommended lists which will significantly boost views and recognition.
our product would be distributed on social media putting it up on I Instagram, Twitter, Facebook, LinkedIn, and, Pintrest. this would allow people who are interested in short films and film making in general will have easy access to our product. Instagram allows the use of hashtags, which means it will group posts together with the same hashtags. this allows for our product to placed among other similar content, the more hashtags you use means the more people will see it. Posting it on your account will allow all your followers to see it on their feed, this is where having a large follower base will come in handy as the more followers you have the more will see your product. some large accounts offer paid advertising on their accounts. here advertising is not as expensive as some advertising like national news paper cost which is approx. $7 for three lines and $2.78 for every line after that and if you want pictures its around another $7 for colored and $5 for monochromatic. Instagram adds , however, cost only $5 dollars for every 24 hours that you want it up. these accounts can have more that 500 thousand followers meaning that an average of about 250 thousand and more will have a chance of seeing the post. So technically for $20 we could pay two big accounts to advertise our short film for two days, meaning that over 500 thousand people will be exposed to our short film. if they like it the will most likely share it with their friends and this would mean that it would spread even more. Social media is more popular than newspaper nowadays and so this kinda of advertising is much more efficient and produces more results as more people spend time on social media than on the newspaper.
Film festival are a good way to show off our product to an audience that would appreciate what we did and also have insight on how we can make it better. NZIFF is the New Zealand International film festival this is being help from April to August this year and anyone can enter their short films or feature length films, provided they meet the requirements which are that you cannot submit a film that is already been submitted before and it cannot be already be in circulation it must be the first time it is publicly shown to an audience. This allows more recognition by industry professionals who can help invest in upcoming film makers by helping to advertise their products. Meeting people in the industry will also allow you to receive constructive criticism from people who are more experienced than us.
YouTube is a another good platform to use however it requires an already strong subscriber base. We could ask for support within our church community, meaning that our film will be advertised through word of mouth helping also to build a strong follower basis. having a good following on YouTube will place our video on people's recommended lists which will significantly boost views and recognition.
Tuesday 28 May 2019
Representation Essay
This clip is from the hospital drama Grey's Anatomy.
The sounds in this clip are the most driving factor that helps draw the most emotion from the viewers. The song is not only slow it also is comprised of mainly just a piano and no other instruments. The words in the song draw the attention of the audience as it says"standing on the platform watching you go" these lyrics link to the spectators that lined the hallway as the lady was wheeled to the operation room. The following line speaks of pain, this hinting at the pain that the lady may go through, and that she may also be in a different kind of pain. The piano is known to be an emotionally strong instrument that is commonly used when the song wants to draw on the audience's vulnerability. At the start of the scene when there is a low droning sound that mimics that of a heartbeat. this also links to the hospital setting that this drama is set in. heartbeat symbolize life and this low droning sound gives the sense that lie has slowed down and that something big is about to happen, in this case, its the surgery on the woman.
The camera angles in this clip portray a sense of vulnerability. High angle mid shots show the doctors perspective as they are highly qualified and are there to help the patient and point of view shots of the patient are tilted up to give the sense that the patient is in a vulnerable position as she cannot do anything to help herself henceforth portraying disability. In the operation room, the two doctors are talking, when the main doctor speaks there is a high angle over the conversation suggesting to the audience that she is of high status within that hospital. the next shot is an eye-level shot medium shot showing the assistant nurse, this also emphasizes the head doctors superiority showing that the nurse is of a lower ranking.
Editing in this clip is fluid. The shot-reverse-shot used at the start of the clip,when the two male doctors have a conversation, helps the scene to flow, the neutral camera angle between the two doctors indicates that they are both around the same level of importance within the hospital. The slow pan from right to left coupled by the simple jump cuts gives a sense that the situation is calm this contrasts whats happening in the scene which shows that the doctors are in control showing their authority over the situation. The hallway scene shows the audience the inferiority of the patient as the are low angle shots paired with slow but choppy editing show that she might be scared and weak.
Mise-en-scene in this clip shows that the patient is disabled by the clothes she wears and the bed she is on. it is very obvious that this is a modern hospital as there are also people from different nationalities shown by the headgear worn by one of the lady doctors depicting that she is from a middle eastern country or one that practices middle eastern religions. at the last scene in the operation room the lead operator is shown by the way she talks to her helper. she has an authoritative tone and her helper speaks with respect shown by her apologies. The lady who supports the patient is shown to be more comforting as we get a close up of her face, which shows her worried expression, to see that she is concerned for the patient.
The sounds in this clip are the most driving factor that helps draw the most emotion from the viewers. The song is not only slow it also is comprised of mainly just a piano and no other instruments. The words in the song draw the attention of the audience as it says"standing on the platform watching you go" these lyrics link to the spectators that lined the hallway as the lady was wheeled to the operation room. The following line speaks of pain, this hinting at the pain that the lady may go through, and that she may also be in a different kind of pain. The piano is known to be an emotionally strong instrument that is commonly used when the song wants to draw on the audience's vulnerability. At the start of the scene when there is a low droning sound that mimics that of a heartbeat. this also links to the hospital setting that this drama is set in. heartbeat symbolize life and this low droning sound gives the sense that lie has slowed down and that something big is about to happen, in this case, its the surgery on the woman.
The camera angles in this clip portray a sense of vulnerability. High angle mid shots show the doctors perspective as they are highly qualified and are there to help the patient and point of view shots of the patient are tilted up to give the sense that the patient is in a vulnerable position as she cannot do anything to help herself henceforth portraying disability. In the operation room, the two doctors are talking, when the main doctor speaks there is a high angle over the conversation suggesting to the audience that she is of high status within that hospital. the next shot is an eye-level shot medium shot showing the assistant nurse, this also emphasizes the head doctors superiority showing that the nurse is of a lower ranking.
Editing in this clip is fluid. The shot-reverse-shot used at the start of the clip,when the two male doctors have a conversation, helps the scene to flow, the neutral camera angle between the two doctors indicates that they are both around the same level of importance within the hospital. The slow pan from right to left coupled by the simple jump cuts gives a sense that the situation is calm this contrasts whats happening in the scene which shows that the doctors are in control showing their authority over the situation. The hallway scene shows the audience the inferiority of the patient as the are low angle shots paired with slow but choppy editing show that she might be scared and weak.
Mise-en-scene in this clip shows that the patient is disabled by the clothes she wears and the bed she is on. it is very obvious that this is a modern hospital as there are also people from different nationalities shown by the headgear worn by one of the lady doctors depicting that she is from a middle eastern country or one that practices middle eastern religions. at the last scene in the operation room the lead operator is shown by the way she talks to her helper. she has an authoritative tone and her helper speaks with respect shown by her apologies. The lady who supports the patient is shown to be more comforting as we get a close up of her face, which shows her worried expression, to see that she is concerned for the patient.
Wednesday 22 May 2019
Audience Research
1(a) Audiences
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A target audience is a group of people at which a product is hoping to attract the attention of, One advantage of target marketing is the ability to offer the right products to the right customers. A product manager who properly targets her customers knows their age range. She focuses on products that meet their needs, solve their problems or help them in one way or another. a niche audience is a market subgroup that has distinguishable interests that may not appeal to the wider community. Products produced for this type of audience would be specialized and consist of features that would appeal to only that /examples/ etc. Mass audiences, According to Businessdictionary.com, are an Un-segmented market in which products with mass appeal are marketed to a wide range of individuals, including people of different ages, ethnicity, interests, and backgrounds. products are offered to every customer through mass retailers or independent stores and promoted through mass media.
(b)
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an example of a film that was made for a mass audience is Avengers: Endgame which was only rated at PG-13, it also appealed to many comic book fans, and Marvel enthusiasts this shows as it came 2nd in the highest grossing movies of all time making 2.6 billion dollars only beaten by avatar which had made 2.7 billion dollars. this movies anticipation was brewing back in 2018 when the trailers were released, and since then social media help build its reputation and advertising. A Niche market movie would be Sword Art Online: Ordinal Scale as this movie would have only appealed to anime fans which are a minority group. Within social media, this movie did not get that much attention like Avengers did. not much was said about it only those who were interested in it would have found out about it many people don't even know that it exists.
2.
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The Oldest Generation is the Depression Era Generation also known as the greatest generation. People of this Era were born in the years 1912-1921 and have a current population of 11-12 million but are rapidly decreasing. This generation tends to avoid change and stick to traditions. They are not quick to spend money and would rather spend money on things that aren't too much of a risk(CDs rather than the stock market which can be unpredictable), helping them keep a low debt. This generation feels a responsibility to leave a legacy for their children and are patriotic. They are hard workers preferring to complete tasks before leisure activities.
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The World War II generation was born in the years 1922-1927 and have a current population of 11 million but are quickly declining. this generation had a sense of deferment meaning that they prefer to delay or put things off to a later time and they have no problem with waiting for what they want. this contrasts the Gen X cohorts as they have a "microwave" mentality and want things in the quickest time possible.
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Post War generation was born between 1928-1945 and have a current population of 41 million but are on a steady decline. this generation benefitted from a post-war economic boom that struck in America but at the same time suffered from the tensions of the Cold War and possible nuclear fallout. These events have caused this generation to value security and safety whether that is as in jobs or personal security. and security within families. They tend to avoid unfamiliar circumstances and activities.
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Baby Boomers (Boomers I) were born 1946-1954 and have a current population of 33 million. many major events mark the first generation of the boomers. John F Kennedy's and Martin Luther King's assassinations, the Civil Rights movement and Vietnam war. Most baby boomers were in the war or protested it. the first boomers had good economic opportunities, especially after the war. they were optimistic about the future of the World.
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Generation X was from 1964-1982 there is currently a population of 49 million. this generation was born in a period when divorce rates were extremely high. This generation was the creator of the indie film movement and most the audience of these movies were Gen Xers. Media called this the slackers' generation because of their aimless apathetic approach to life, they were said to be reluctant to grow up.
Generation Y(Millenials) are the largest cohort and populate most of the world they are known as the selfish generation most of them tend to have a self-centered approach to life and prefer the more solo life than social.they were born from 1980-2000 and consume 18 plus hours of media per week.
Generation Z is the youngest generation born in the years mid-1990- early 2000s and has the least written about them and the least studied about them. they are however known to be totally absorbed by technology and whilst some use it for good other it has become an addiction which marketers use to sell more products. this generation spends the most time on devices with 20+ hours a week o their phones or other devices.
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3)
Generation's X, Y, and Z had the biggest technological advancements out of all the other generations and so they had a lot more exposure to multiple forms of media. for the older generation that was more traditional, this new technology was not appealing and so the oldest generation most likely would have preferred to stick with their traditional means of entertainment and media intake. however other generation would have been excited to try out the new systems, the post-war generation would appreciate things like CDs which they could keep their own music on as this would appeal to their sense of security as they don't appreciate or depreciate in value over time and can be enjoyed for a long time. Gen Xers would have made the most of the new technological advancements of their age in both music and film as seen with the increase in popularity of indie film companies and a large fan base for the genre, whilst other generations enjoyed more traditional films. Gen X led the way to a new style of music, punk, and this was a big hit at its time and appealed a lotto the apathetic youth of its age. Gen Y was even more technologically advanced with the introduction of flat-screen TVs and smartphones these both made an impact because it meant that most people could have cinema viewing experience, or similar to it, right in their home. Smartphones replaced most flip phones as the touch screen movement went global and everyone was using a touch screen phone or device.it became easier for media to be targeted at this generation because they could carry advertising with them where ever they went. Gen Z is possibly the easiest group o market to as they have grown not knowing much about the previous technology systems rather hearing about them like myths and legends. This generation is absolutely absorbed in their devices and this makes it easy for companies to advertise their products because they can put their media on social platforms where anyone who may or may not be interested can stumble upon it.
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4)
given all that I've learned about the generation, I would target the newer generations such as Gen X and onwards as these generations would be more open to trying something new this is not a mass market as we would only target mainly teenagers and older and those that would enjoy high tension type movies. the quickest way for us to market our product would be to post it on social media platforms where anyone who is interested can come across. Youtube, for example, would analyze what someone watches and suggests videos that are similar to what that individual watches. Facebook, Twitter, Instagram, all track what their users view and bring similar content closer o them and so those that enjoy movies and movie making would be sent our product. social media is so massive that there is bound to many people that will come across our product and this would give us a little recognition. Film events and expos can be costly but will help the right people get instant access to our product and we won't have to hope that they will stumble upon it accidentally. Here there are also other aspiring filmmakers who will also be trying to show off their product so competition would be very high. there is also the option of the word of mouth. this can be used within our church community as there is a very supportive base here. the more people that speak about the product the more people that will hear about the product
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A target audience is a group of people at which a product is hoping to attract the attention of, One advantage of target marketing is the ability to offer the right products to the right customers. A product manager who properly targets her customers knows their age range. She focuses on products that meet their needs, solve their problems or help them in one way or another. a niche audience is a market subgroup that has distinguishable interests that may not appeal to the wider community. Products produced for this type of audience would be specialized and consist of features that would appeal to only that /examples/ etc. Mass audiences, According to Businessdictionary.com, are an Un-segmented market in which products with mass appeal are marketed to a wide range of individuals, including people of different ages, ethnicity, interests, and backgrounds. products are offered to every customer through mass retailers or independent stores and promoted through mass media.
(b)
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an example of a film that was made for a mass audience is Avengers: Endgame which was only rated at PG-13, it also appealed to many comic book fans, and Marvel enthusiasts this shows as it came 2nd in the highest grossing movies of all time making 2.6 billion dollars only beaten by avatar which had made 2.7 billion dollars. this movies anticipation was brewing back in 2018 when the trailers were released, and since then social media help build its reputation and advertising. A Niche market movie would be Sword Art Online: Ordinal Scale as this movie would have only appealed to anime fans which are a minority group. Within social media, this movie did not get that much attention like Avengers did. not much was said about it only those who were interested in it would have found out about it many people don't even know that it exists.
2.
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The Oldest Generation is the Depression Era Generation also known as the greatest generation. People of this Era were born in the years 1912-1921 and have a current population of 11-12 million but are rapidly decreasing. This generation tends to avoid change and stick to traditions. They are not quick to spend money and would rather spend money on things that aren't too much of a risk(CDs rather than the stock market which can be unpredictable), helping them keep a low debt. This generation feels a responsibility to leave a legacy for their children and are patriotic. They are hard workers preferring to complete tasks before leisure activities.
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The World War II generation was born in the years 1922-1927 and have a current population of 11 million but are quickly declining. this generation had a sense of deferment meaning that they prefer to delay or put things off to a later time and they have no problem with waiting for what they want. this contrasts the Gen X cohorts as they have a "microwave" mentality and want things in the quickest time possible.
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Post War generation was born between 1928-1945 and have a current population of 41 million but are on a steady decline. this generation benefitted from a post-war economic boom that struck in America but at the same time suffered from the tensions of the Cold War and possible nuclear fallout. These events have caused this generation to value security and safety whether that is as in jobs or personal security. and security within families. They tend to avoid unfamiliar circumstances and activities.
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Baby Boomers (Boomers I) were born 1946-1954 and have a current population of 33 million. many major events mark the first generation of the boomers. John F Kennedy's and Martin Luther King's assassinations, the Civil Rights movement and Vietnam war. Most baby boomers were in the war or protested it. the first boomers had good economic opportunities, especially after the war. they were optimistic about the future of the World.
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Generation X was from 1964-1982 there is currently a population of 49 million. this generation was born in a period when divorce rates were extremely high. This generation was the creator of the indie film movement and most the audience of these movies were Gen Xers. Media called this the slackers' generation because of their aimless apathetic approach to life, they were said to be reluctant to grow up.
Generation Y(Millenials) are the largest cohort and populate most of the world they are known as the selfish generation most of them tend to have a self-centered approach to life and prefer the more solo life than social.they were born from 1980-2000 and consume 18 plus hours of media per week.
Generation Z is the youngest generation born in the years mid-1990- early 2000s and has the least written about them and the least studied about them. they are however known to be totally absorbed by technology and whilst some use it for good other it has become an addiction which marketers use to sell more products. this generation spends the most time on devices with 20+ hours a week o their phones or other devices.
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3)
Generation's X, Y, and Z had the biggest technological advancements out of all the other generations and so they had a lot more exposure to multiple forms of media. for the older generation that was more traditional, this new technology was not appealing and so the oldest generation most likely would have preferred to stick with their traditional means of entertainment and media intake. however other generation would have been excited to try out the new systems, the post-war generation would appreciate things like CDs which they could keep their own music on as this would appeal to their sense of security as they don't appreciate or depreciate in value over time and can be enjoyed for a long time. Gen Xers would have made the most of the new technological advancements of their age in both music and film as seen with the increase in popularity of indie film companies and a large fan base for the genre, whilst other generations enjoyed more traditional films. Gen X led the way to a new style of music, punk, and this was a big hit at its time and appealed a lotto the apathetic youth of its age. Gen Y was even more technologically advanced with the introduction of flat-screen TVs and smartphones these both made an impact because it meant that most people could have cinema viewing experience, or similar to it, right in their home. Smartphones replaced most flip phones as the touch screen movement went global and everyone was using a touch screen phone or device.it became easier for media to be targeted at this generation because they could carry advertising with them where ever they went. Gen Z is possibly the easiest group o market to as they have grown not knowing much about the previous technology systems rather hearing about them like myths and legends. This generation is absolutely absorbed in their devices and this makes it easy for companies to advertise their products because they can put their media on social platforms where anyone who may or may not be interested can stumble upon it.
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4)
given all that I've learned about the generation, I would target the newer generations such as Gen X and onwards as these generations would be more open to trying something new this is not a mass market as we would only target mainly teenagers and older and those that would enjoy high tension type movies. the quickest way for us to market our product would be to post it on social media platforms where anyone who is interested can come across. Youtube, for example, would analyze what someone watches and suggests videos that are similar to what that individual watches. Facebook, Twitter, Instagram, all track what their users view and bring similar content closer o them and so those that enjoy movies and movie making would be sent our product. social media is so massive that there is bound to many people that will come across our product and this would give us a little recognition. Film events and expos can be costly but will help the right people get instant access to our product and we won't have to hope that they will stumble upon it accidentally. Here there are also other aspiring filmmakers who will also be trying to show off their product so competition would be very high. there is also the option of the word of mouth. this can be used within our church community as there is a very supportive base here. the more people that speak about the product the more people that will hear about the product
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Tuesday 14 May 2019
Foundation Portfolio Planning
Brainstorming:
Story Board:
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_
Location:
for the location we are going for a stark contrast in how the main character lives his life. in the first life he wakes up in a brightly lit room, this is meant to show that he is happy with his life and that he is well off and comfortable. He walks down a well-lit hallway that is clean and uncluttered and goes to have breakfast in the kitchen where it's clean and bright. The countertop is clean and there are no dishes in the sink.
he pours himself a steaming cup of coffee and spreads butter on some golden brown toast. he goes and sits down on a clean couch and places his breakfast on a nice coffee table.
He then wakes up again but this time the room is dimly light with grey and blue hues to emphasize that his life is much duller now. the alarm clock is knocked onto the floor along with all the other things that litter clustered all over the floor and on top of his bed. when walks down the hallway it's filled with rubbish all over the.he enters a messy kitchen with dishes of unfinished food everywhere and papers dispersed over the countertop. He pours himself some alcohol instead of coffee and his toast is burnt and stale.
Concept:
Ordinary Assassin
Audience: 15+ years old because there is implied violence and substance abuse, both theme arent suitable for an immature audience.
a younger audience may not understand all the implications and so the thriller aspect will be lost to them.
Conventions:
Weapons are a common thriller convention we intend to take advantage of. weapons can invoke a real sense of danger with ease and so even just showing them make it clear that there is an element of danger within the film. We intend to use guns knives and poison bottles to convey this sense of danger, these will work well because Alexander our main character is an assassin so these objects wouldn't be foreign to him.
The contrast of lives is a convention we intend to use as this helps emphasize the severity of his current situation. he used to be a normal man but now he lives a life of danger which has turned him into a rugged man who no longer takes care of himself. This can also help the audience to sympathize with him as he is now in a tough situation.
Dim lighting will be used to help conceal information from the audience, creating a sense of danger of the unknown as the audience is put into the same situation as the main character. it additionally helps to portray a darker more sinister side to a character as the darkness suggests that he is hiding something, this convention pair well with the use of weapons and other dangerous utilities. helping to flesh out Alexander, the main character, more
Using awkward angles allows for a distortion of the scene showing that there is an unsteadiness to the scene shot types such as the Dutch angle or canted shots will help with this effect these are also a common theme to the thriller genre.
A modern-day setting allows the audience to connect more to the film as the events that happen onscreen will feel as if they could happen to them in real life inviting a deeper level of audience engagement.
suburbs are a common place for thrillers this way because there are many concealed locations and hidden places which can have many unknown dangers lying around any corner.
Plot Synopsis
Alexander a seemingly normal man wakes up in his bedroom, brightly lit and birds chirping outside. a warm glow penetrated through the curtains and set the same atmosphere for the room. Alexander gently emerges from his cozy blankets and heads out of his room towards the kitchen. His feet almost glide down the hallway as he passes a picture frame. a small picture stood upon the hallway table, bigger than an average notebook, on the picture Alexander stood embracing his brother and smiling towards the camera.
Alexander urns the doorknob and enters the kitchen it too was elegantly illuminated crisp clear rays of sunlight burst from the blinds and into the kitchen. Alexander prepares his breakfast, two slices of toast and a cup of steaming coffee. as he sits down to eat he receives a text from his brother." ready for the trip Alex?"
suddenly an alarm goes off, it's consistent and infuriating.
Alexander finds himself waking up once again but this time the room is dull and darkly lit. the rays struggle to find their way into the room and so the room stays cold and uninviting. reluctantly Alexander wakes up and swats the annoying alarm right off the bedside table onto the mess ridden floor. piles of books and clothes occupied most of the real estate and the rest was a mixture of food and empty beer bottles. Alex stepped out from his blankets and onto the floor dragging his feet into the hallway and towards the kitchen, the hallway was no better than his bedroom. almost an exact mirror. The table in the hallway was replaced with a menacing looking cabinet and there was no longer a picture of him and his brother.
In the kitchen, Alex began preparing his breakfast. His steaming cup of coffee was replaced with a bottle of alcohol and his crispy golden brown toast was replaced with two slices of burnt and stale bread. As he sits down to enjoy his breakfast he receives an anonymous text saying." pick up the file and complete the contract, REWARD: $100,000.00" Alex did like the text said he picked up the file from his front door and opened it with shock. his next contract was his brother. he was furious and began angrily texting back saying why he wouldn't do it. the anonymous man simply replied," He's after you too." all of a sudden a knock came from the door and Alex reached for his gun.
Character Synopsis:
Alexander- He is the main character he used to be an ordinary man now he an ordinary assassin the main conflict is between him and his attacker who is suspected to be his brother. Alexander goes through a huge change which is outlined at the beginning of the film this show the man he used to be and what he became after.
The Brother- The Brother first appears on the picture in the hallway. this is used to show the relationship that the two characters have and that they are close. he is also the main tension builder as we see his perspective of him approaching Alexanders house, implying that he is the one coming to kill Alex.
The Anonymous Man- the text man is used to explain what Alexander does now and his conflict with his brother. at the beginning he is seen as the protagonist until it becomes clear that he is trying to help Alex.
for the location we are going for a stark contrast in how the main character lives his life. in the first life he wakes up in a brightly lit room, this is meant to show that he is happy with his life and that he is well off and comfortable. He walks down a well-lit hallway that is clean and uncluttered and goes to have breakfast in the kitchen where it's clean and bright. The countertop is clean and there are no dishes in the sink.
He then wakes up again but this time the room is dimly light with grey and blue hues to emphasize that his life is much duller now. the alarm clock is knocked onto the floor along with all the other things that litter clustered all over the floor and on top of his bed. when walks down the hallway it's filled with rubbish all over the.he enters a messy kitchen with dishes of unfinished food everywhere and papers dispersed over the countertop. He pours himself some alcohol instead of coffee and his toast is burnt and stale.Monday 13 May 2019
Sunday 12 May 2019
Treatment
A Treatment For
Ordinary Assassin
prepared by Age Productions' Gilmark Manyere
1-5-19
it is proposed that the film will be of about 2-2.5 minutes duration and that it will be filmed at Addison Saxby's House as it, one, it is close to the church so transporting equipment won't be too difficult. Two, the location has a modern feel to it which is what we are going for. Three, the location is relatively close to all of us so transport to get his house won't be hard. Due to its relative proximity, we are able to travel to the location straight after school and begin filming.
This film will include the following thriller conventions:
_Canted angles, this gives an unsteady feeling, showing that there is something not right in the scene and causes the audience to feel unsafe. This can be used for dramatic effect and helps portray unease, disorientation, frantic or desperate action, intoxication, madness. in our case, it's used to show a not so good life. in our film we are going to use it to show the contrast between the main character's old life and his new, more dangerous and tedious, life.
_Weapons, add a sense of danger as they are commonly used by people who are associated with violence. This makes the audience feel that they are also in this danger as they are involved. in our film, the weapons won't be the main focus and will be hidden in the background and make some appearances among common objects we intend to use this to show that his life is completely different but still has elements of his previous life. the gun will be on the countertop next to his daily newspaper. A knife will be strapped to his ankle and will be shown as he put up his socks. During the shower scene, the main character's hand will pass some bottles of shampoo then onto a bottle of poison, then back to shampoo we intend to show that thee elements of his new life have sneaked into his everyday life.
_Contrast, contrast helps convey the aspects of a particular idea or attitude. in our film we are going to use it to show how bad his life is now after he started his new job. we are trying to convey that he is an ordinary man who became an assassin, so we intend to put aspects of his old life within his new life. a newspaper will be replaced by a classified file and his cup of coffee will be replaced with alcohol.
Dim lighting will be used to help conceal information from the audience, creating a sense of danger of the unknown as the audience is put into the same situation as the main character. it additionally helps to portray a darker more sinister side to a character as the darkness suggests that he is hiding something, this convention pair well with the use of weapons and other dangerous utilities. helping to flesh out Alexander, the main character, more.
we haven't encountered any problems as of yet, but something we should be looking out for is that we have multiple batteries and that nothing but the actors and props get into the shot. we found that a lot of the shots had the boom or the shadow of the boom in them or we can see other moving objects in the background these were difficult to remove in some cases I had to crop the footage to hide them. I feel that this film is very realistic as well only need two actors and then the rest will just be shot set up to show a contrast between the two lifestyles. the most difficult parts in filming this would be
Beginning:
Alexander wakes up in a bright bedroom that clean and has sun flooding into it. e the walks down a corridor past a picture frame towards the kitchen. There is a focus on the picture frame showing Alexander with another male man who seems to have a good relationship as they are hugging. he then prepares his breakfast and sits down and starts texting his brother about a trip they are about to go on.
Middle:
Alexander hear an alarm going off in his head and he is confused about it until he wakes up again but this time the room darkly lit and very messy. rubbish is scattered all over the floor and there. Alexander swats the alarm clock off the bedside table and sluggishly gets up. he traipses down the hall and this time there is no picture of his brother. when he is preparing his breakfast instead of lovely golden brown toast it's burnt and old. and instead of steaming coffee he pours beer.
End:
Alexander receives a text saying that there is a file at his door and that he must complete the contract to get paid 100,000 dollars, he goes slowly to the door and picks p that file and sees that his brother is the target and he gets furious and texts the people back saying that he won't kill his brother. we cut to shot of a figure walking towards his house. we cut back to the conversation and the man says that his brother is also after him so if he doesn't kill him he'll get killed. all of a sudden there's a knock at the door.
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